Behind-the-Scenes Look at Driscoll’s Blackberry Development

April 6, 2018

The ‘Pursuit of Flavor’ miniseries also includes an episode featuring J. Miles Reiter — Driscoll’s chairman, a fourth-generation grower and the grandson of one of Driscoll’s founders. Other episodes in the series highlight the past, present, and future of each of the four berries, through the art and science of natural plant breeding and the philosophy of pioneering superior flavor through proprietary berry varieties.